KLIM is the global leader in designing, developing and manufacturing the most advanced technical riding gear and motor sports apparel for the snowmobile and motorcycle rider.

Strategy | Behind the Idea

The primary goal of this video was to create interest by utilizing a type 2 emotional response - wherein the viewer sees the ad as creatively imaginative and “cool” (source). These types of ads can be particularly effective for brands that need to convey themselves as just that - creative, cool, and ahead of their time.

We aimed to accomplish this by taking our viewer on a journey through the escapist daydream of a motorcycle rider. We used creative methods to build the action up until finally releasing it with the stationary shot at the end of the daydream to accentuate the emotional journey.