Media Services
Outshine the Competition With Videos That Deliver Real Results
Not Just Flashy Effects
high quality advertisements
brand documentaries
testimonials
landing page banner videos
product videos
tailored social media content
event videos
instructional videos
staff training videos
professional podcasts
corporate interviews
digital resumes
digital boards and signs
Video production packages starting at $1255.00
Testimonial Videos
Testimonial videos, showcasing satisfied clients sharing their experiences, provide authentic and persuasive endorsements that build trust and credibility. By humanizing the development process, these videos allow potential buyers and investors to connect with real people who have benefited from your projects. Serving as powerful social proof, they influence decision-making and alleviate any concerns or hesitations. A long form testimonial video, such as this one, is a versatile asset that can be split up into different parts for use across various marketing channels, from your website and social media to presentations and client meetings.
As is the case with the IG Wealth Video featured here, combining multiple testimonials with clear value propositions from the business further enhances its value by clearly highlighting the unique benefits and advantages your business offers. This combination ensures that viewers not only hear authentic endorsements but also understand the specific reasons that lead to these endorsements, making the video a comprehensive and compelling marketing tool.
Visual Showcase Videos
A Visual Showcase Video is a visually stunning presentation that highlights the essence of your product through high-quality visuals and captivating cinematography. These videos focus on presenting the product in an appealing and professional manner, allowing the visuals to speak for themselves.
Without the distraction of words, viewers can fully immerse themselves in the visual experience. Simplicity and clarity make it easier to process information and avoid cognitive overload, leading to better recall. Music, lighting, and visual composition in place of narration can evoke specific emotions and set the mood. These emotional cues help create a connection with the audience, making certain types of content more impactful.
Short visual showcase videos such as this one are a great way to captivate viewer’s attention immediately on a landing page banner, keeping them there longer and thus increasing search engine ranking. In addition. They can also be utilized on social media to convey the essence of a product without requiring the viewer to read or listen, which is ideal for the short attention spans typical of social media users.
Informational Brand Videos
An Informational Brand Video provides clear and concise information about your brand's offerings, values, and services, without relying as heavily on emotional storytelling as an advertisement. These videos are designed to educate and inform potential clients, ensuring they understand the practical benefits and unique features of your brand. Although evoking emotion is undoubtedly a more effective tool for selling a product or service, sometimes it is necessary and valuable to explain to potential customers exactly what you do in a concise way without any extras. These videos are perfect for sending directly to interested individuals , pinning to the top of social media profiles, as well as for the “Services” page on your website.
By starting with a relatable hook like "Every farmer in Alberta knows…", or “Alberta summers are short, do you want to spend most of it working in your yard.?” these two example videos immediately capture the target audience's attention and establish relevance.
The Meridian Ag video (on the left) carries with it more emotional sentiment before presenting key information about the brand. In this case, the video focuses on the values of teamwork and legacy, which are important to the target audience and are aligned with the brand's principles. This helps to connect the target viewer to the video.
Event Teaser Videos
**note: this is just a segment from a video project involving multiple parts
Event videos, and event teaser videos, are an amazing way to enhance the influence of and promote everything from community events to business functions,
While a typical event video captures the essence of significant gatherings in a comprehensive way, an event teaser video is designed to be as immersive as possible, sharable on social media, and easily digestible such that it is appealing to the short attention spans of online audiences..
These Videos are designed to generate excitement and anticipation for an upcoming event. These short, engaging videos provide a sneak peek of what attendees can expect, without giving away too much, ensuring that the audience is eager to learn more.
Overall, an Event Teaser Video is an essential marketing tool that drives interest, boosts attendance, and creates buzz around the event. It's perfect for generating anticipation and ensuring that your audience is excited and ready to participate.
Other Types of Videos
Brand Story
A Brand Story Video brings your brand to life by weaving a compelling narrative around its journey, values, and mission. It builds an authentic connection and fosters trust with your audience while simultaneously creating a relatable identity. Through engaging visuals and storytelling, it highlights your team's expertise and unique value, making the Brand Story Video a versatile asset for various marketing channels, from your website and social media to presentations and client meetings.
Promotional Brand Video
A concise, high-impact video designed to promote a specific product, service, or special offer. These videos are often used in advertising campaigns on social media, websites, and other digital platforms. Value: Drives awareness and conversions by highlighting key offers and benefits in an engaging and persuasive manner.
Lifestyle video
A Lifestyle Video provides a captivating way to showcase a project, product, or service by integrating it seamlessly into the everyday lives of your target audience. By capturing genuine moments and authentic narratives, these videos evoke strong emotions and create relatable experiences. They offer a glimpse into the aspirational aspects of a lifestyle, helping viewers envision themselves within it. This approach not only enhances viewer engagement but also builds a deeper connection with the audience, fostering brand loyalty and lasting relationships.
Walk-Through Videos
Walk-Through Videos provide an immersive, virtual exploration of a project, allowing potential buyers and investors to experience the design and features in detail. These videos offer a convenient and comprehensive view, enabling viewers to thoroughly appreciate the project's unique aspects and envision themselves within the space. These videos are especially effective for real estate, new developments, and projects where visualizing the final product is crucial.
Integrate Video, Amplify Results
Leveraging video at every stage of your marketing process can significantly enhance engagement, boost conversions, and build stronger connections with your audience.
1. Website
Engage Visitors: Video content can captivate visitors' attention, increasing the time they spend on your site and reducing bounce rates.
Boost Conversions: Product demos, testimonials, and explainer videos can help convert visitors into customers by clearly communicating value propositions.
Enhance SEO: Videos can improve your site's search engine rankings by driving traffic and encouraging longer on-site engagement.
2. Advertisements
Capture Attention: Video ads are eye-catching and can effectively capture the audience's attention in a crowded digital space.
Convey Messages Quickly: Videos can deliver complex messages in a short amount of time, making them ideal for conveying key points quickly and effectively.
Increase ROI: Video ads often have higher engagement and conversion rates, leading to a better return on investment.
3. Direct Message and Email Videos
Be memorable: People tend to remember visual and auditory information better than written text.
Boost Open and Response Rates: Recipients are required to commit less effort in order to internalize your message, reducing additional barriers and making your communications more effective. A video message is not percieved as “just another email.”
Demonstrate Products: Use video to provide personalized demos or walkthroughs, helping prospects understand how your product or service fits their needs.
4. Organic Social Posts
Drive Engagement: Video content tends to receive more likes, shares, and comments compared to static posts, boosting your social media engagement.
Showcase Brand Personality: Use video to showcase your brand's personality, values, and culture, building a stronger connection with your audience.
Expand Reach: Social platforms prioritize video content, increasing your reach and visibility.
