Troubled Monk Oat Meal Stout | Product Video

Strategy: Behind the Idea

The goals of this video were simple: Make the product look delicious, showcase the raw ingredients, and level up the aesthetic and professionalism as compared to other product videos from local breweries.

In order to make the product look cold and crisp while filming in a warm room, a mixture of water and vegetable glycerin were sprayed onto the can. Low camera angles and hard backlighting were used to make the product look “larger than life”.