Where vision meets visual impact.
Where vision meets visual impact.
WE SPECIALIZE IN FULL-SERVICE VIDEO PRODUCTION, FROM CREATIVE CONCEPTS TO FINAL CUTS. WE MERGE STRATEGY WITH CINEMATIC CRAFT TO PRODUCE CONTENT THAT CAPTURES ATTENTION AND DELIVERS RESULTS THAT MATTER.
WE SPECIALIZE IN FULL-SERVICE VIDEO PRODUCTION, FROM CREATIVE CONCEPTS TO FINAL CUTS. WE MERGE STRATEGY WITH CINEMATIC CRAFT TO PRODUCE CONTENT THAT CAPTURES ATTENTION AND DELIVERS RESULTS THAT MATTER.
Where vision meets visual impact.
WE SPECIALIZE IN FULL-SERVICE VIDEO PRODUCTION, FROM CREATIVE CONCEPTS TO FINAL CUTS. WE MERGE STRATEGY WITH CINEMATIC CRAFT TO PRODUCE CONTENT THAT CAPTURES ATTENTION AND DELIVERS RESULTS THAT MATTER.
What We Do
Strategy-led video production built to perform.
At Sun Reel, we treat video as a growth asset — not just a deliverable. We build story and clarity first, then translate it into high-end production that fits your audience, your platforms, and your goals.
From brand films and testimonials to ads and social cutdowns, we create video systems that work across your touchpoints — so your website, campaigns, and content channels all feel aligned, intentional, and unmistakably you.
HOW WE DO IT
One process, aligned from insight to final cut.
We start with discovery: audience, positioning, and the job the video needs to do. That strategy becomes the creative plan — messaging, structure, shot approach, and a distribution-first outline that ensures the final edit isn’t “one-and-done,” but built to be repurposed cleanly.
From there, production runs with precision: efficient shoot days, strong direction, and a clear edit roadmap. Post-production is where it all tightens — pacing, sound, visuals, and platform-ready versions delivered with consistency and intention.
WHY WE DO IT
Because great videoS should do more than look good.
Brands don’t need more content — they need content that communicates. When the message is clear and the execution is strong, video becomes one of the fastest ways to earn trust, reduce confusion, and move people toward action.
We do this work because we love making the “hard to explain” feel obvious — and helping good organizations show up with confidence, credibility, and momentum.
What We Do
Strategy-led video production built to perform.
At Sun Reel, we treat video as a growth asset — not just a deliverable. We build story and clarity first, then translate it into high-end production that fits your audience, your platforms, and your goals.
From brand films and testimonials to ads and social cutdowns, we create video systems that work across your touchpoints — so your website, campaigns, and content channels all feel aligned, intentional, and unmistakably you.
HOW WE DO IT
One process, aligned from insight to final cut.
We start with discovery: audience, positioning, and the job the video needs to do. That strategy becomes the creative plan — messaging, structure, shot approach, and a distribution-first outline that ensures the final edit isn’t “one-and-done,” but built to be repurposed cleanly.
From there, production runs with precision: efficient shoot days, strong direction, and a clear edit roadmap. Post-production is where it all tightens — pacing, sound, visuals, and platform-ready versions delivered with consistency and intention.
WHY WE DO IT
Because great videoS should do more than look good.
Brands don’t need more content — they need content that communicates. When the message is clear and the execution is strong, video becomes one of the fastest ways to earn trust, reduce confusion, and move people toward action.
We do this work because we love making the “hard to explain” feel obvious — and helping good organizations show up with confidence, credibility, and momentum.
BEHIND THE CAMERA
BEHIND THE CAMERA
HEY, I'M JAYDEN!
HEY, I'M JAYDEN!
I'm a creative strategist and videographer who thrives on turning ideas into polished and meaningful videos. In particular, I love working together with businesses to help represent and communicate their unique stories and values in creative ways. From high level planning to subtle details on set, every project is a chance for me to deliver purposeful guidance as your strategic creative partner.
I'm a creative strategist and videographer who thrives on turning ideas into polished and meaningful videos. In particular, I love working together with businesses to help represent and communicate their unique stories and values in creative ways. From high level planning to subtle details on set, every project is a chance for me to deliver purposeful guidance as your strategic creative partner.
When I’m not working, you can find me enjoying the outdoors with my wife, Mackenzie, watching a good movie, or tinkering with electronics. I graduated from the University of Alberta with a Bachelors in Psychology (honours) in 2021 —an education that, together with practical experience — has provided a powerful set of tools to help understand how people process information and make decisions, ensuring Sun Reel's videos communicate clearly and motivate the viewer to take the next step.
When I’m not working, you can find me enjoying the outdoors with my wife, Mackenzie, watching a good movie, or tinkering with electronics. I graduated from the University of Alberta with a Bachelors in Psychology (honours) in 2021 —an education that, together with practical experience — has provided a powerful set of tools to help understand how people process information and make decisions, ensuring Sun Reel's videos communicate clearly and motivate the viewer to take the next step.
Based in Red Deer, ALberta
BA in Psychology
4+ Years Industry Experience
OUR PROCESS
1
DISCOVERY
Discovery is where we get aligned on what success actually looks like. We learn your brand, audience, and objectives, then clarify the role this video needs to play—on your website, in outreach, at an event, or across your marketing.
From there, we identify the core message and the emotions or beliefs the story needs to create. We’ll also confirm practical details early (timeline, stakeholders, approvals, locations, and any must-have shots) so the project stays smooth, focused, and predictable.
By the end of Discovery, you’ll have clarity on direction and next steps—what we’re making, who it’s for, and why it will work—before we ever move into planning or production.
1
DISCOVERY
Discovery is where we get aligned on what success actually looks like. We learn your brand, audience, and objectives, then clarify the role this video needs to play—on your website, in outreach, at an event, or across your marketing.
From there, we identify the core message and the emotions or beliefs the story needs to create. We’ll also confirm practical details early (timeline, stakeholders, approvals, locations, and any must-have shots) so the project stays smooth, focused, and predictable.
By the end of Discovery, you’ll have clarity on direction and next steps—what we’re making, who it’s for, and why it will work—before we ever move into planning or production.
1
DISCOVERY
Discovery is where we get aligned on what success actually looks like. We learn your brand, audience, and objectives, then clarify the role this video needs to play—on your website, in outreach, at an event, or across your marketing.
From there, we identify the core message and the emotions or beliefs the story needs to create. We’ll also confirm practical details early (timeline, stakeholders, approvals, locations, and any must-have shots) so the project stays smooth, focused, and predictable.
By the end of Discovery, you’ll have clarity on direction and next steps—what we’re making, who it’s for, and why it will work—before we ever move into planning or production.
2
Strategy
Strategy is where we turn discovery into a clear creative plan. We define the narrative arc, key talking points, and the specific takeaway you want viewers to leave with—so the story has direction, not just visuals.
From there, we map the structure of the film: what we need to capture, how we’ll guide interviews (if applicable), and how the edit will build trust and momentum. This is also where we align on tone—cinematic, corporate, intimate, energetic—so the final piece feels like your brand.
By the end of Strategy, we’re not guessing. We have a focused blueprint that keeps production efficient and ensures every creative decision supports the goal.
2
Strategy
Strategy is where we turn discovery into a clear creative plan. We define the narrative arc, key talking points, and the specific takeaway you want viewers to leave with—so the story has direction, not just visuals.
From there, we map the structure of the film: what we need to capture, how we’ll guide interviews (if applicable), and how the edit will build trust and momentum. This is also where we align on tone—cinematic, corporate, intimate, energetic—so the final piece feels like your brand.
By the end of Strategy, we’re not guessing. We have a focused blueprint that keeps production efficient and ensures every creative decision supports the goal.
2
Strategy
Strategy is where we turn discovery into a clear creative plan. We define the narrative arc, key talking points, and the specific takeaway you want viewers to leave with—so the story has direction, not just visuals.
From there, we map the structure of the film: what we need to capture, how we’ll guide interviews (if applicable), and how the edit will build trust and momentum. This is also where we align on tone—cinematic, corporate, intimate, energetic—so the final piece feels like your brand.
By the end of Strategy, we’re not guessing. We have a focused blueprint that keeps production efficient and ensures every creative decision supports the goal.
3
Production
Production is where the plan comes to life. With the strategy set, shoot day stays focused, efficient, and calm—because everyone knows what we’re capturing and why it matters. We direct in a way that brings out natural moments and confident performances, without making it feel staged or overproduced.
Whether we’re filming interviews, environments, or action-driven scenes, we’re paying attention to the details that elevate the final film—composition, lighting, pacing, and the small human moments that make your brand feel real. We’ll also guide you through the day so you’re never wondering what’s next or how to “do it right.”
The goal is simple: capture the right footage, in the right way, with a process that feels easy for your team—and sets up the edit to land exactly as intended.
3
Production
Production is where the plan comes to life. With the strategy set, shoot day stays focused, efficient, and calm—because everyone knows what we’re capturing and why it matters. We direct in a way that brings out natural moments and confident performances, without making it feel staged or overproduced.
Whether we’re filming interviews, environments, or action-driven scenes, we’re paying attention to the details that elevate the final film—composition, lighting, pacing, and the small human moments that make your brand feel real. We’ll also guide you through the day so you’re never wondering what’s next or how to “do it right.”
The goal is simple: capture the right footage, in the right way, with a process that feels easy for your team—and sets up the edit to land exactly as intended.
3
Production
Production is where the plan comes to life. With the strategy set, shoot day stays focused, efficient, and calm—because everyone knows what we’re capturing and why it matters. We direct in a way that brings out natural moments and confident performances, without making it feel staged or overproduced.
Whether we’re filming interviews, environments, or action-driven scenes, we’re paying attention to the details that elevate the final film—composition, lighting, pacing, and the small human moments that make your brand feel real. We’ll also guide you through the day so you’re never wondering what’s next or how to “do it right.”
The goal is simple: capture the right footage, in the right way, with a process that feels easy for your team—and sets up the edit to land exactly as intended.
4
Post-Production & Delivery
Post-production is where everything comes together into a focused, polished story. We build the edit around the strategy—shaping structure, pacing, music, and sound so the film feels intentional and emotionally consistent from start to finish. This is where the raw footage becomes something memorable, clear, and credible.
You’ll receive a first cut to review, then we refine with thoughtful revisions to make sure the final piece feels right for your brand and audience. We keep feedback organized and the process straightforward, so decisions are easy and progress is visible.
Once approved, we deliver final exports optimized for where the video will live—your website, presentations, and social channels—so it’s ready to publish immediately, not just “finished.”
BASED IN RED DEER, ALBERTA
+
VIDEOS PRODUCED
+
BUSINESSES SERVED
%
CLIENT SATISFACTION
BASED IN RED DEER, ALBERTA
+
VIDEOS PRODUCED
+
BUSINESSES SERVED
%
CLIENT SATISFACTION
Ready to transform your marketing with professional video production?
BEHIND THE CAMERA
I'm a creative strategist and videographer who thrives on turning ideas into polished and meaningful videos. In particular, I love working together with businesses to help represent and communicate their unique stories and values in creative ways. From high level planning to subtle details on set, every project is a chance for me to deliver purposeful guidance as your strategic creative partner.
When I’m not working, you can find me enjoying the outdoors with my wife, Mackenzie, watching a good movie, or tinkering with electronics. I graduated from the University of Alberta with a Bachelors in Psychology (hons) in 2021 —an education that, together with practical experience — has provided a powerful set of tools to help understand how people process information and make decisions, ensuring Sun Reel's videos communicate clearly and motivate the viewer to take the next step.
Based in Red Deer, ALberta
BA in Psychology
4+ Years Industry Experience
+
VIDEOS PRODUCED
+
BUSINESSES SERVED
%
CLIENT SATISFACTION
+1 (403) 872-9161
jayden@sunreelmedia.ca
+1 (403) 872-9161
jayden@sunreelmedia.ca