Project Goals

In the Outdoor Power Equipment industry, customers aren't just buying a machine; they are investing in the assurance that a trusting hand will be there when they need it most. Our goal was not only to communicate that Blades was the most professional, knowledgeable, and well-equipped option to ensure buyers' investments will serve them in the long term, but also to build the trust required for viewers to believe that Blades will provide that support.  To build this type of trust and credibility, we had to  transition Blades Power Equipment's online presence from a faceless retail shop into a down-to-earth, locally owned, community staple that powers the community.